The Journal
Stories. Notes. Ideas. Memories.
Sims Wear featured in The Guardian
"Since launching in 2021, Sims Wear has always been about working with UK factories to create wardrobe essentials that not only look and feel fantastic, but last. The brand ethos is a classic British aesthetic fused with a modern quiet elegance. Think Margate beach meets Marylebone via Scotland and the Yorkshire Dales."
20 New Quebec Street - A New Sims Wear Store
We recently held a Summer Party at our new store in Marylebone. We've added some photos from it, as well as general store photos. Please do come and visit us any time!
Sims Wear Kings Road Popup Shop
Welcome to our new popup shop at 324 Kings Road! Please do come and say hello if you find yourself in the area and grab a coffee on the house. Open until 28th March.
Sims Wear - A Margate Summer
Sims Wear Events 2024
Where to find us. This list will be updated throughout the year as more events are booked in.
Did we book out Portobello Road?
We bring our Merino colours together, using real people from Notting Hill.
Spring Summer 23 photoshoot.
A look behind the scenes from our latest photoshoot down in Cornwall.
Reflections on Scotland and functionality.
How a foreign environment has helped to solidify the future direction of Sims Wear.
Why wool.
We talk about what makes wool, in our eyes, a performance material.
Thread Counts.
We take a deep dive into natural fibres; why we're using them, which ones we're using, and what makes them special.
The jumper that started it all.
A short introduction to the story of Sims Wear. We talk about the jumper that started it all and the process of discovery which followed up until now.