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Our Autumn knitwear collection has arrived.

Click "Menswear" in the top left to view the full collection.

As featured in

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Journal

Sims Wear featured in The Guardian

Sims Wear featured in The Guardian

"Since launching in 2021, Sims Wear has always been about working with UK factories to create wardrobe essentials that not only look and feel fantastic, but last. The brand ethos is a classic British aesthetic fused with a modern quiet elegance. Think Margate beach meets Marylebone via Scotland and the Yorkshire Dales."

20 New Quebec Street - A New Sims Wear Store

20 New Quebec Street - A New Sims Wear Store

We recently held a Summer Party at our new store in Marylebone. We've added some photos from it, as well as general store photos. Please do come and visit us any time!

Sims Wear Kings Road Popup Shop

Sims Wear Kings Road Popup Shop

Welcome to our new popup shop at 324 Kings Road! Please do come and say hello if you find yourself in the area and grab a coffee on the house. Open until 28th March.

Did we book out Portobello Road?

Did we book out Portobello Road?

We bring our Merino colours together, using real people from Notting Hill.

Spring Summer 23 photoshoot.

Spring Summer 23 photoshoot.

A look behind the scenes from our latest photoshoot down in Cornwall.

Reflections on Scotland and functionality.

Reflections on Scotland and functionality.

How a foreign environment has helped to solidify the future direction of Sims Wear.

The jumper that started it all.

The jumper that started it all.

A short introduction to the story of Sims Wear. We talk about the jumper that started it all and the process of discovery which followed up until now.

Thread Counts.

Thread Counts.

We take a deep dive into natural fibres; why we're using them, which ones we're using, and what makes them special.

Why wool.

Why wool.

We talk about what makes wool, in our eyes, a performance material.