Our Autumn knitwear collection has arrived.

"Since launching in 2021, Sims Wear has always been about working with UK factories to create wardrobe essentials that not only look and feel fantastic, but last. The brand ethos is a classic British aesthetic fused with a modern quiet elegance. Think Margate beach meets Marylebone via Scotland and the Yorkshire Dales."

We recently held a Summer Party at our new store in Marylebone. We've added some photos from it, as well as general store photos. Please do come and visit us any time!

Welcome to our new popup shop at 324 Kings Road! Please do come and say hello if you find yourself in the area and grab a coffee on the house. Open until 28th March.

We bring our Merino colours together, using real people from Notting Hill.

A look behind the scenes from our latest photoshoot down in Cornwall.

How a foreign environment has helped to solidify the future direction of Sims Wear.

• Style

A short introduction to the story of Sims Wear. We talk about the jumper that started it all and the process of discovery which followed up until now.

We take a deep dive into natural fibres; why we're using them, which ones we're using, and what makes them special.

We talk about what makes wool, in our eyes, a performance material.