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The Journal

Stories. Notes. Ideas. Memories.

Spring Summer 22 photoshoot.

Spring Summer 22 photoshoot.

A look behind the scenes from our latest photoshoot down in Cornwall.

Reflections on Scotland and functionality.

Reflections on Scotland and functionality.

How a foreign environment has helped to solidify the future direction of Sims Wear.

Why wool.

Why wool.

We talk about what makes wool, in our eyes, a performance material.

Thread Counts.

Thread Counts.

We take a deep dive into natural fibres; why we're using them, which ones we're using, and what makes them special.

The jumper that started it all.

The jumper that started it all.

A short introduction to the story of Sims Wear. We talk about the jumper that started it all and the process of discovery which followed up until now.