About Simswear
Meet Billy & Rory
Simswear started with one simple idea: make great clothes that last. No gimmicks, no cutting corners - just proper British-made knitwear using the finest natural fibres.
Billy was the guy who got fed up with so-called 'luxury' jumpers falling apart way too soon. So, instead of buying another, he went deep. He learned what really makes a jumper great - top tier fibre, expert yarn spinning, and a knitter who’s obsessed with quality. That journey led to Simswear, and to this day, everything we do happens right here in the UK. From fibre carding and spinning to knitting, weaving, cutting, and sewing.
Not long after, Rory joined the party. Mates with Billy since uni, Rory was one of Simswear’s first customers, quickly amassing a collection of jumpers he swore by. He saw the potential in what Billy was building and backed it all the way. Then, after a few drinks one night, Billy dropped the question and asked him to join as co-founder.
Easiest decision ever. Ditching the corporate world for a brand he believed in, Rory joined and the rest is history.