Knitted to Order

knitted-to-order

We’re turning the knitwear model upside down - and it’s a win-win for both you and us.

Say hello to Knitted to Order and our dual pricing model, where patience really does pay off.

Here’s how it works: you can buy at full RRP and get your knit straight away, or choose knitted-to-order, wait 2-3 months while we make it just for you, and save 40%.

Same Beautiful Quality.

less waste.

much kinder on the wallet.

By taking orders before we knit, we ease cashflow pressures, cut out unnecessary overproduction, and stay true to our promise: the best quality knitwear, made responsibly, at a fair price.

After all - what’s a couple of months when your knit is going to last you a lifetime?

Explore why we're doing this, why it benefits you & how it all works below.

it was made for you

how it works

When you browse, you’ll see two ways to buy:

buy it now

Full price and ready to go. We only keep a small number of each size in stock. Once they’re gone, they’re gone - no mid-season restocks. If your favourite sells out, it’ll only be available as Knitted to Order for the rest of the season.

knitted to order

Same pieces, same quality - just a little patience required. Order now, save up to 40%, and we’ll knit your piece in the next production batch. Delivery takes around 8–12 weeks.

Order Deadlines

To keep production running smoothly, each batch has an order deadline. Miss it, and your knit moves into the next round. Want something for a special date (like Christmas)? Just be sure to order before the deadline listed on the product page.

sold out products

When a Buy it Now piece sells out, that’s it for the season. The good news: many styles are still available as Knitted to Order. If not, they’ll show as unavailable (we know—it hurts). If you’re ever unsure, just reach out and we’ll help.

shop knitwear

So why are we doing this?

From day one, we built this brand on a simple belief: great-quality knitwear should be within reach for everyone.

But here’s the truth - working with the finest raw fibres, world-class yarn spinners, and skilled local craftspeople isn’t cheap. And holding piles of stock in advance only makes things more expensive (and wasteful).

So we asked ourselves: what if we only made knitwear once it’s ordered? The upside? Less waste, less pressure on our end. The downside? It takes longer for you to get your knit.

But what if that wait came with a reward? If you’re happy to give us 2–3 months to craft your piece, you’ll save up to 40%. Same knit, same quality - just a little more patience required.

That’s why we’re introducing Knitted to Order alongside our standard Buy It Now option. The choice is yours: instant gratification, or a little wait for a lifetime piece at a friendlier price.

Patience really does pay.

why knitting to order helps you

made for you. Each piece is knitted especially for you - not pulled from a warehouse shelf.

story to tell. Your knit has a journey and a maker - something far more special than an anonymous mass-produced piece.

provenance. You get a knit that’s built to last, plus a real appreciation for the time, care and skill that go into it.

timeless, not trend-led. Waiting a little longer means you’re choosing pieces designed to last, not fast-fashion fads.

more choice. A wider range of designs and colours becomes possible when we’re not stuck holding mountains of stock.

repair & care support. Because we know exactly when and how your knit was made, we can better support you with aftercare and repairs.

less waste. We only make what’s needed, meaning no unnecessary stock sitting around - and those savings get passed on to you.

mindful consumption. Choosing Knitted to Order slows things down and makes the purchase more intentional - you’ll value it more.

better price. Your patience helps us, so we reward you in return with up to 40% off.

why knitting to order helps us

our mission. It lets us keep growing while staying true to our goal: making top-quality knitwear accessible to more people.

cashflow relief. Small businesses struggle here - payment upfront means less stress and more focus on what matters: creating great knits.

less discounting. Because we’re not holding piles of unsold stock, we hope to avoid clearance sales or heavy markdowns.

happier makers. A steadier flow of orders means more predictable work for our craftspeople and partners.

quality over quantity. With fewer stock pressures, we can focus on perfecting every piece rather than rushing to fill shelves.

innovation. We can put more energy into research and design, creating new pieces and improving existing ones.

smarter growth. Real demand shapes what we produce, instead of guesswork made months in advance.

closer connection. Listening to what you order gives us direct insight into what you really want, helping us serve you better.

resilience. A leaner, more efficient model makes us less vulnerable to the risks of overproduction, unsold inventory, or supply chain shocks.

sustainability. Producing only what’s ordered cuts waste and fits perfectly with our ethos: local manufacturing, natural fibres, and well-made pieces designed to last - and be repaired.

FAQ & info

order deadlines explained

Q: why do you have order deadlines?
A: Because every piece is made to order, we need to plan production carefully. Deadlines help us organise batches so we can give you a clear delivery window.

Q: what happens if I miss a deadline?
A: No stress—you won’t lose your chance to order. Your knit will simply move into the next production batch, which means a later delivery date.

Q: where can I find the deadlines?
A: Each product page in the Made to Order section lists its specific deadline, so you’ll always know when to place your order.

Q: what if I want my knit for a special occasion (like Christmas)?
A: Just make sure you order before the listed deadline to guarantee it arrives in time.

expected delivery times

Q: how long will my made-to-order knit take to arrive?
A: Our knitted-to-order pieces usually take around 2–3 months to knit and deliver. Each one is crafted from scratch, so it’s worth the wait.

Q: why does it take that long?
A: Quality takes time. From sourcing the finest fibres to knitting, finishing, and checking every detail, we want your knit to be perfect - not rushed.

Q: where can I check the delivery timeframe for my order?
A: Each product page in the Knitted to Order section shows the current expected delivery window. You’ll also get updates from us once your order is in production.

Q: what if I need it sooner?
A: If you can’t wait, you can always choose from our in-stock pieces available to ship right away.

Q: do I have to pay extra for shipping?
A: Nope - all made-to-order items come with free shipping included.

Size Worries? We’ve Got You Covered

We know that shopping online can make sizing tricky, especially for made-to-order pieces with longer lead times. But don’t worry, we’re here to help:

detailed size guides: Every product page has a detailed size guide to help you figure out what fits best. Just compare your measurements to our guide, and you’ll be good to go.

we’re here to help: If you’re still unsure about sizing, don’t hesitate to reach out via the contact form. Our friendly customer support team is happy to answer any questions and help you find the right size.

easy exchanges: If you need a different size, no problem. If we have the item in stock, we’ll switch it straight away. If not, then we’ll order you a new size, however, there will be the usual 8-12 week wait time whilst it’s produced. Free shipping on all exchanges, please just get in touch with us via the contact form to arrange an exchange and postage label.

try before you buy: If you want to check out our pieces in person, visit us at our Hackney Studio in east London (appointment only, so please contact us for a booking), or come to one of our pop-up events! Check out our pop-up & events schedule here.