Merino Lambswool Rugby Jumper - Helford Green

We’re running simswear preorders to keep things simple, transparent, and sustainable. When you order ahead, it helps us cover production costs up front, reduce waste, and manage cashflow.

Because we’re a small, independent brand, we don’t want to overproduce or hold excess stock. By supporting us early, you’re helping make limited runs of high-quality knitwear possible.

As a thank you for waiting, our preorder prices are between 15-20% less than our normal prices. It’s our way of showing appreciation for your trust, support, and patience. 

After the preorder period ends on 5th may, prices will return to the standard price.

When you choose knitted to order, you're getting the exact same high-quality knitwear - just made especially for you, and at a lower price. Think: luxury, more value, less waste.

The only trade-off? You'll need to wait for our next production run for your piece to arrive. But hey, good things take time. Delivery will be 2-3 months after order deadline. 

So why do we do it this way? Simple. We're on a mission to make exceptional knitwear more accessible, while cutting down on waste. This avoids overproduction and unnecessary stock and that saves us money. We pass those savings on to you. Win-win.

Worried it won’t fit? No stress. If we’ve got your size in stock, we’ll swap it. If not, we’ll make sure you’re included in the next production run. 

Want to try before you buy? Come and visit it us at our East London Studio in Hackney (appointment only - please contact us to book), or check out our busy Pop-up & Events schedule.