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Welcome

Hi, Billy here. I founded Sims Wear on the belief that materials matter. While looks are often seen as the only thing that anyone cares about, I personally believe longevity, wearability and lifecycle are equally key - who wants to wear a slippery static vinyl jumper... As a result Sims Wear will only ever use the best pure natural fibres which both feel beautiful to the touch and look better the more you wear them, such as woven or knitted Supima Cotton, or Scottish spun Cashmere and Lambswool.

As featured in

Journal

Sims Wear Events 2023

Sims Wear Events 2023

Where to find us. This list will be updated throughout the year as more events are booked in.

Did we book out Portobello Road?

Did we book out Portobello Road?

We bring our Merino colours together, using real people from Notting Hill.

Spring Summer 23 photoshoot.

Spring Summer 23 photoshoot.

A look behind the scenes from our latest photoshoot down in Cornwall.

Reflections on Scotland and functionality.

Reflections on Scotland and functionality.

How a foreign environment has helped to solidify the future direction of Sims Wear.

The jumper that started it all.

The jumper that started it all.

A short introduction to the story of Sims Wear. We talk about the jumper that started it all and the process of discovery which followed up until now.

Thread Counts.

Thread Counts.

We take a deep dive into natural fibres; why we're using them, which ones we're using, and what makes them special.

Why wool.

Why wool.

We talk about what makes wool, in our eyes, a performance material.

Country and Townhouse

The Telegraph